Brooke Danielle Photography is a Virginia based wedding photographer.
brooke@brookedaniellephotography.com
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I’m sure there are some of you who may be on the fence when it comes to investing in a solid, crafted brand. Regardless of what industry you are in, branding plays a vital role in elevating your current business. Today on the blog I will be reviewing the 5 key benefits of implementing a strategic brand into your business. Want to connect regarding your current business adventure? Be sure to click the link at the bottom of this post!
1) Differentiation
Branding helps your business stand out from your competitors, especially if you are in a saturated industry (like us photographers!). Branding is more than just visual aspects, but instead it showcases your identity. Although the visual aspects are an important part of your brand, more importantly you should be sure that your brand showcases your personality, your strengths, & your professionalism. What differentiates you from your competitors? How can you implement that into your brand to increase awareness? Differentiation is key in order to implement a brand that works for you & your business.
2) Recognition
A well branded business is more likely to be recognized by your audience. This also helps build customer loyalty while increasing repeat business. By implementing recognition in your brand, you are also providing a brand that is consistent to who you are. As a result, this also builds trust with your audience. This will lead us into the 3rd key benefit of branding.
3) Trust
Everyone has a favorite brand that they constantly turn to, no matter what the product or service. Why? Because consumers trust that particular brand. Think about it: When it comes to making an important purchase are you going to proceed with the brand that is recognizable, established, & one that encompasses a good reputation? Or are you going to proceed with a “brand” that you have never heard of before, or is relatively new to the market? Odds are, you are going to proceed with the first option. A major part of branding is building trust with your audience when it comes to not only presenting in a professional manner, but also providing a sense of education that would put your consumers at ease. You can also showcase your personality as well (and you should!) in order to become relatable to your key audience. This also builds a sense of connection & trust. In a nutshell, trust should play a major role in your branding.
4) Marketing
A strong brand can make your marketing efforts more effective. In a nutshell, branding is marketing. You should use your brand to showcase your strengths, services, professionalism across a number of different platforms with the most important being your custom website. Branding photoshoots are also an amazing way to market your brand, which can easily showcase your personality & services. The biggest thing with marketing your brand is to make sure you stay consistent. You should market in a way that your audience doesn’t forget that your business exists! Stay relevant 😉
5) Financial Value
A well established, strong brand can also have financial value for your business. With a recognizable brand you can command a premium price for your products and/or services which results in a more profitable business. Odds are, you’re willing to pay more for a well branded item. Consumers will spend hundreds of dollars on a designer handbag, when they can essentially purchase a similar item at Target for much cheaper. The fact is that companies like Kate Spade, Coach, Louis Vuitton, etc can charge premium prices for their handbags because they have established a strong brand that resonates with their audience. As a result, consumers will pay a higher premium for a well established brand due to trust, or in this case to be a part of the brand name & own the style 😉 Regardless consumers want to purchase this brand because it instills confidence. How can you do the same with your brand? How can we add financial value to your business?
Thank you so much for stopping by! If you wish to brand your business or revamp your current branding, you can contact me here!
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I’d love to hear about your love and story and celebrate with you on your big day as your biggest cheerleader!